Immigrant Tales from Meerkats, Aleksandr & Sergei.

By Lopa Patel, 5 January 2010

As a huge fan of the ‘comparethemarket’ adverts featuring the fictitious meerkats, Aleksandr Orlov and Sergei, I am delighted to note that cultural identity has finally caught up with the furry duo. In the latest adverts (January 2010), Aleksandr proudly expounds on the fact his “ancestors did not go through all that just to bring you cheap deals on your car insurance! Perhaps a salutary immigrant story for us all – if only life was so “seemples”!

Devised as a sixty second film by ‘Meermax’, Aleksandr’s life story is not suitable mongooses! The chief star, director and producer explains: “Why have I, Aleksandr Orlov, decide to tell tale of my ancestors in thrilling and tender sixty second film? Let me explain. Some peoples are still not know difference between meerkats and cheap car insurance - between comparethemeerkat.com and comparethemarket.com. This is not just infuriate for me, but also incredibles insult to my noble meerkat ancestors.

The Orlov family has not always been successful family of businesskats. We have endured many hardship and adversities. And in seriousness, we did not go through all that to give you cheap deal on your car insurance!

So, I decide to make film. It is the story of my ancestors' journey from the deserts of the Kalahari to the shores of Russia. I am star as well as director and producer. And I think I am not toot my own horn to say that this is the best film ever made. I am hope you enjoy.”

“On his webpage (yes, honestly!) Aleksandr explains to the reader:

“I am founder of comparethemeerkat.com. I live and make my work in Moscow, where many generations of my family have thrive. My greatest grandfather, Mikhail, fought in the Meerkat Mongoose war of 1728. My grandparents survived the Furry Terror of 1921.

It is for honour of my family and meerkats all over the world that I make comparethemeerkat.com. However, recently, this great ambition has been made look foolish by people looking for a cheap deal on their car insurance. People who are looking for comparethemarket.com.

Meerkat. Market. A son of mongoose could tell difference!

My administration and hosting costs have reached sky heights. And, instead of celebrating meerkats, I am having to deal with inquiries about fire damage cover for "sporty hatchback". If you are here for meerkats, I offer great welcome to you. If you are looking for cheap car insurance, please go away to comparethemarket.com”